Does the size of a brand's social media following instil trust?

If one brand has more fans, followers or participants on a social media site than another, do social media users consider it more important or trustworthy? Apparently not, according to the results of a recent study. It found openness of dialog far more important.

Source: http://www.bizreport.com/2010/10/does-the-size-of-a-brands-social-media-following-instil-trust.html

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