Source: http://feedproxy.google.com/~r/webworkerdaily/~3/3tG4MwKbWlU/
social media plan social media seo social media management social media marketing social media marketing plan
Saturday, November 13, 2010
4 Project Management Apps that Will Rock Your Mobile Device
Project management has become something that we can handle on the go. We can now all handle things like updating the rest of the team on our progress as we're heading to a meeting. These four apps are great for mobile project management.
(R)evolution Episode 5: Michael Fertik on Privacy and Social Networks
Thank you for joining me for the 5th episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In this episode, Michael Fertik, founder and CEO of Reputation Defender, joins the program to discuss privacy and the reasons why you and everyone [...]
Source: http://feedproxy.google.com/~r/Pr20/~3/jOgGgBilXcE/
social media marketing strategy social media business social software marketing social social marketing
Search Engines and Brand Entities - Whiteboard Friday
Posted by Aaron Wheeler
Brands and company-specific brand name products have become much more important to search engines recently. Google tries to serve us with relevant content, so if it thinks we want to know more about Adidas or Puma, it's going to tell us about these brands rather than about the random online shoe stores that we'll probably click away from (you know the ones!). This might be great if you're a major brand, but what if you're not? And what's happening if you are? How is it working? This week, Rand is here to let us know more about search engines and how they rank brand name products and sites.
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Video Transcription
Dobar den! Welcome to Whiteboard Friday. That's my attempt at some Bulgarian. I think "dobar den" means hello/good day in Bulgarian. We'll find out. I'm sure someone will comment on the blog.
Welcome to Whiteboard Friday. Good to be back in the States. Good to be back here in Seattle at SEOmoz Whiteboard Friday studios talking about an interesting topic that's come up quite a bit -- search engines and brand entities. There's this concept that's been talked about in the SEO world for a while, for a couple of years now, that Google sort of has this favoring of brands, of sites that have built up what you would call brand recognition and brand entities in the minds of consumers. It is sort of interesting because SEO folks have been asking some questions like, "Well, how do I know if I am a brand? What constitutes a brand and what doesn't? Why would Google be going in this direction? What can or should I be doing?" We don't have scientific great answers to all of these questions, but we can start to try and tackle some of them and at least get a lot of folks in the search marketing sphere thinking more about this branding stuff. I think that definitely the changes that Google's been making around the Vince update, maybe some of the things around MayDays, certainly some of the things around showing more branded results in queries when, for example, someone types in a search plus SEOmoz, they might be showing a lot more than just two results from the SEOmoz.org website thinking that there is a brand intent to show things from just one site.
So, first let's start by talking about why brands? Why does Google care so much about this? There's that famous quote, of course, from Eric Schmidt, Google's president, that Aaron Wall has brought up on SEO Book a number of times saying, you know, "Brands are how we sort out the cesspool." So, there is this cesspool of content on the Web, a lot of it being stuff that users don't want.
You can kind of imagine this if you put yourself in the mind and the shoes of a searcher. Shoes particularly, right. So, in this case, Google is kind of looking at these the way a human would. So maybe we've got our guy over here and he's sort of looking at these different sites. He's done a search for running shoes. He sees Adidas, which makes tons of sense; Adidas is a running shoe brand. Great, great thing to have in the result. Puma, sure. Vibram, okay, that's kind of an emerging brand coming up. And then there is tennis-shoe-store. Yeah, I mean, maybe they've done a great job earning links and maybe they have a good website and that kind of thing, but consumers get kind of suspicious of this. Searchers get kind of suspicious of this. The non-brand results bring some dissatisfaction. You can see that in some of the search engine research and result testing that various organizations have conducted, including the search engines themselves. You can kind of feel it viscerally. When you look through the results yourself you kind of go, "Man, I don't know about these. It's a lot of hyphenated domains and sites I've never heard of. Can I trust them?" I go and visit them and they look sort of almost SEO heavy but not content or usability heavy. It's so frustrating, right. I think Google is kind of saying, "Hey, we've got some ways to identify this. Maybe we'll send some of the preferences over to brands."
So, let's try and tackle the question, what makes a brand? What is it that separates a brand from a non-brand in the minds of the search engines when it comes to domains, when it comes to websites and pages? You can think of a lot of different things. Certainly Google has put out some patent applications that suggest some of the things they might look at. They made an acquisition of a company called Metaweb that does a lot of these things, including a service called Freebase that kind of makes entity associations from context and text and word usage. These things can include stuff like appearance and repetition of text content. You can imagine that Adidas, Puma, and Vibram, these show up on the Web a lot more than tennis-shoe- store.info or whatever it is. There is kind of this idea, "Huh, maybe that's a brand, maybe that's not." And then there is context of use and positioning of that text and content. You can see that those brands are all mentioned in news and they're mentioned in blogs. They're in stores. They're in different stores both on and off the Web. They're in eCommerce shops. They're featured in traditional media outlets, online and offline. You see them in offline media as well. They show up in links. They show up in advertising. Certainly things like Google's acquisition of DoubleClick and looking at tools like the DoubleClick Ad Planner could give you some insight into things that they view as brands and entities and how they associate those verus sites that they don't really have an audience association or brand association with. The brands appear in things like patents. They appear in licenses. They appear in government and official documentation. There is all this sort of context and use of positioning.
Finally, brands have these user base kind of signals as well. Brands get talked about when people participate in social media. They get talked about when people perform search queries themselves. If Google sees that lots of people are searching for things like Adidas, Puma, and Vibram, but not searching for tennis-shoe-store, that could be a signal that this is a brand entity and these aren't. There is language and communication which Google has been getting heavily into. They have their GOOG-411 service. They certainly power Gmail. They power a lot of other services where they are essentially looking at what's being talked about, what's being said, what's being recorded, and written by humans all across not just the Internet but across our societies. All of these signals might help Google to make associations around what is a brand and what is not and then return results that are sort of this brand biasing.
A lot of this is sort of interesting theoretical stuff, but I know that many SEOs are going to be asking the question, "Well, what do I actually do with this data?" So, some good things to keep in mind is that we as SEOs sometimes ignore branding. We ignore the impact of let's do broad-based advertising, let's participate in display, let's participate in media or in video or in offline advertising or in things like getting our brand name out there and events, those kinds of things. We become very obsessed and focused on just sort of the very basic elements of SEO -- the on-page, getting links, those kinds of things. That might work. But if you're seeing this brand biasing, you might think about some of these branding tactics as a way to move your site and your rankings forward.
Secondarily, don't let your SEO get ahead of your organic momentum. What I mean by that is, I see and feel a lot of the times that many SEOs who get very aggressive with their domains, particularly in competitive spaces where there is brand preferences or where Google appears to be trying to do some of those things, we'll see that they'll do a great job earning links. They'll get lots of good anchor text. They'll earn those links to those pages. They might not always be from the best sources, and they don't do a lot of these types of things. People are not saying things about them in social media. They're not positioned in context. They are not mentioned in the news and in natural normal blogs, offline stuff, and advertising. They appear to be these sort of solely pseudo Internet brands. That could potentially be a negative signal, or at least it might not track as well as someone who's got both signals going.
You know, as part of that, finally, I would say, try and work on making your site and your product and the naming conventions that you use as brand friendly, as branding friendly, as possible. All of those things are going to potentially impact the way your brand is perceived.
The great thing about all of this stuff, about these recommendations and about the concept of branding in general, is that there's a lot of psychology, a lot of years, decades of marketing science and research going to the fact that, hey, brands get positively associated in consumers' minds and they drive a lot more behavior. They drive sales, traffic, demand, and all these kinds of things. Certainly search engines can help with that, but remember that in one case when you're doing brand building, you are sort of building and creating demand that might not have existed otherwise. When you're doing SEO, all you can really do is serve existing demand, rank for the kinds of things that people already are searching for. This is a great thing to be thinking about not just from an SEO perspective, from a rankings perspective, but from a company building perspective and from a holistic marketing effort. It certainly feels like SEO is going in that direction.
All right, everyone. Take care. We'll see you again next week for another edition of Whiteboard Friday.
Video transcription by SpeechPad.com
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If you have any tips or tricks that you've learned along the way, we'd love to hear about it in the comments below. Post your comment and be heard!
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Friday, November 12, 2010
Akamai: European shoppers moving to m-commerce
Retailers across Europe need to develop their m-commerce strategies fast as many shoppers across the region plan on using their mobile devices for m-commerce in the next year.
Source: http://www.bizreport.com/2010/11/akamai-european-shoppers-moving-to-m-commerce.html
social bookmarking business social networking social networking software online social networking social media marketing
Cultivating Boldness: How to Be a Bold Freelancer
Credit: photo by shodensan on Flickr
A few months ago, as I was engaged in some much-needed tidying of my desk, I discovered beneath a stack of index cards and tangle of wires a magnetized card with the following quote:
?You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face?Do the thing you think you cannot do.?
? Eleanor Roosevelt
I bought this card many years ago when I was going through a difficult period that had nothing to do with freelancing or writing. Back then, I would wake in the morning and reach for this card, which was waiting for me on my nightstand. For a long time, this quote helped me to get out of bed every day and fight the good fight.
Happily, my life has since moved on to a much smoother phase. Nonetheless, after finding the card on my desk, I propped it next to my computer. As a freelancer, it?s good to have a daily reminder to be bold.
Boldness is vital to a successful freelance career. This path we?ve chosen ? the very initiation of which took guts? feeds on determination, confidence, and the occasional death-defying leap of faith. But it?s not just the brassy acts that fuel our career. Freelancing thrives on those small daily acts of daring that aren?t a big deal to anyone except for you. You know what I mean. Picking up the phone and making the call that you dread. Opening the file of a project that seems overwhelming and scary. Taking a good honest look something you?ve labored on for hours (or days) and saying, ?You know what? This is crap!? and starting the job from scratch. Deciding to raise your fees.
These acts of bravery, big or small, are the things that propel our careers forward. And that?s why we need to take stock of the areas in which our courage is lagging, every single day. Here are my ?BOLD? tips on how you can make sure you?re giving your work its daily dose of boldness.
Brainstorm
Spend an hour writing down all those aspects of your work that you fear, dread, consider yourself weak, or on which you find yourself procrastinating. Dig as deeply as you can. It may help to take a look at your current projects and monthly and annual goals (you do have those written down, don?t you?) to assess the tasks you need to accomplish to finish the projects or meet those goals. Ask yourself which of these tasks require boldness on your part. When you?ve finished brainstorming, make a master list of every individual task that you believe embodies an act of boldness. Put this list on a prominent place in your workspace. You can call it your ?Be Bold Goals.?
Obligate Yourself
Commit to doing one bold act a day. When you begin your work day, look at your ?Be Bold Goals,? and chose at least one item to accomplish that day. If necessary, promise yourself a little reward as incentive for executing the task (chocolate is always good). Or if you prefer, self-impose a sanction (no chocolate for a week). But chocolate aside, I find that one of the most effective ways of motivating myself is visualizing how I?ll feel once the task is finished. Completing something courageous is as good as any chocolate high. Usually.
Lessen Your Fear
Because bold acts can loom so monstrously large, sometimes you may need to put things into perspective before plunging into boldness. Whatever you?re doing, though important for your business, probably will not have as sweeping an impact on your life it may feel. To shrink your apprehension to a reasonable size, think to yourself: will this act kill you? No. Will it hurt someone you love? No. Will it destroy your entire business, and force you to live on the streets? Probably not. Does it require taking the One True Ring to Mordor and casting it into the fires of Mount Doom? Unlikely.
Sure, deciding to put yourself out there, risking rejection, ridicule, or maybe even money, can be stomach-sinking feeling. But when it comes down to it, all you?re just doing with this act is either pushing your business forward, or gaining valuable experience and knowledge. That?s all. This is true whether your act succeeds or tank.
Do it
Once you?ve committed to a daily act of boldness, pull a Nike and just do it. This is the hardest part. If you employ all the tricks mentioned above and find yourself still hesitating at the brink, try this: pretend you?re someone else. Think about a person you admire, whom you consider to be successful or talented, and whom you believe could more than capable of handling to task you?re about to execute. And then be that person. With enough time and practice, maybe someday you will be.
What techniques do you use to bring boldness to your freelance business?
Credit: photo by shodensan on Flickr
Source: http://feedproxy.google.com/~r/FreelanceSwitch/~3/s0AhWgJdtXE/
social media marketing plan social media marketing strategy social media business social software marketing social
WinBuyer release places ads on retail pages
A new release from retail monetization platform WinBuyer gives brands a new option in advertising: placing ads directly on retail pages. Why place ads in this space? Because consumers interested enough in a product to visit a product page are likely to be impacted by ads in that space.
Source: http://www.bizreport.com/2010/11/winbuyer-release-places-ads-on-retail-pages.html
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4 Project Management Apps that Will Rock Your Mobile Device
Project management has become something that we can handle on the go. We can now all handle things like updating the rest of the team on our progress as we're heading to a meeting. These four apps are great for mobile project management.
Source: http://feedproxy.google.com/~r/webworkerdaily/~3/3tG4MwKbWlU/
social media marketing plan social media marketing strategy social media business social software marketing social
Twitter Promoted to Ad Network
Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new medium for connecting and communicating with one another. It would forever change how its community shared, discovered, and learned, setting the stage [...]
Source: http://feedproxy.google.com/~r/Pr20/~3/NcLuzClRJMg/
social networking software online social networking social media marketing business social marketing social media tools
The Business Guide to Facebook Part 1: Your Brand Page for the Social Web
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, [...]
Source: http://feedproxy.google.com/~r/Pr20/~3/AUpau6Bl2fY/
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Consider images carefully in presentations
In the world of online presentations, visuals are key. Voice and video are great additions but for many consumers or business colleagues these options are simply the icing on the cake. Yet even in the world of visuals there are images which will help to close sales and those which are even more window dressing, so to speak. Which images will make the biggest difference in your next presentation?
Source: http://www.bizreport.com/2010/11/consider-images-carefully-in-presentations.html
social media strategy social media seo social media management social media marketing social media marketing strategy
Calculating and Improving Your Twitter Click-through-Rate
Posted by randfish
As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we tweet.
Given that I have 21K+ followers, but most of the links I tweet generate 150-250 clicks, my CTR is only averaging 1.34%
As analytics junkies, we're well aware that we can only improve things that we measure, analyze and test. So let's look at a process for measuring our tweets, analyzing the data and testing our hypotheses about bettering our click-through-rates. If we do it right, we could increase the value Twitter brings us as a marketing and traffic channel.
First off, we're going to need some data sets that include each of the following:
- Profile Data
- # of followers
- # of following
- # of tweets
- # of tweets on avg per day
- Tweet Data (only on tweets containing a unique, trackable URL - e.g. bit.ly/j.mp)
- # of clicks
- # of retweets
- time of day
- tweet structure (e.g. text, url, text VS url, text VS text, url VS text, url, hashes)
This can be time consuming to grab, but if you know how to use Twitter & Bit.ly's APIs, you could make a more automated system to monitor this. Once you've assembled these, you'll want to build a spreadsheet something like this:
I've made the version I created for my own stats public here on Google Docs to help provide an example. With the help of my Twitter history page and the bit.ly+ system (which allows anyone to see the click stats on any unprotected bit.ly link) I constructed a chart of my last 25 tweets containing URLs where I had personally created the bit.ly link (retweets and tweets where I used links from others would be noisy and unusable for this particular purpose).
Using this data, I can ask some interesting questions and learn the answer, including:
Do My Wordier Tweets Earn Higher CTR?
To answer, we merely need to look at the number of words per tweet compared against CTR. We can then build a graph to visually illustrate the data.
The trendlines (in dashes) are showing me that there's a slight pattern, and Excel's correlation function returns a value of -0.262, suggesting that there's a very subtle correlation between shorter tweets and more clicks. I might try testing this in the future with particularly short tweets, since my average word length is 15.88 with a standard deviation of only 3.88 (meaning most of my tweets are consistently lengthy).
Do My Shorter Tweets Perform Better?
Let's try asking a similar question as above, but look at the raw length of the tweet. According to Hubspot's data (as presented by Dan Zarrella), shorter tweets are more likely to be retweeted, so perhaps a simliar relationship exists for CTR.
The results are similar, but a little stronger here. The correlation is -0.335, again suggesting shorter tweets might be getting higher CTRs. My average tweet is 108.92 characters in length (standard deviation of 16.94). Given this datapoint and the above, I'm certainly tempted to try a bit more brevity in my tweets.
Do On/Off Topic Tweets Affect My CTR?
In order to find out whether the topic focus of my tweets has an impact on the click-through-rate, I had to create a numerical value mapped to the degree of "on-topicness," then assign that to each URL. Since I'm in the SEO field, my profile says I'm going to be tweeting about SEO, startups and technology and the majority of my tweets are on these subjects, I decided on a scale like this:
- 0 - On a completely unrelated topic
- 1 - On a topic subtly related to marketing/technology/startups/SEO
- 2 - About tech, marketing or startup subjects, or pseudo-on-topic for SEO
- 3 - Specifically about SEO
I then made the following chart representing this data next to CTR:
The correlation function suggests this is a bit higher: 0.43, suggesting that when I tweet about the topics people expect to hear from me about, a higher percentage of them click those links. That's not unexpected - in fact, I would have predicted a higher correlation (and who knows, across a larger dataset, it might have been stronger).
Is My CTR Improving Over Time?
This is a pretty simple one to answer.
Sadly, that answer is no. I hit my peak in early October with a few choice tweets and haven't had much in the high ranges since that time. This is a good lesson in why it's important for me to be monitoring, testing and working to improve, as I'm clearly not doing that through meer experience.
On a broader scale, we also recently conducted some research analyzing 20+ different Twitter accounts and hundreds of tweeted URLs from them. You can see the raw dataset here looking at ~250 tweeted URLs with CTR data, and several metrics about each of the accounts tweeting them. Our hope was to see whether any of the metrics could help predict a higher vs. lower CTR.
The following chart illustrates our findings:
Basically, no single metric about an individual's Twitter accout was particularly predictive of higher CTR with the exception of TwitterGrader Rank. However, in this case, a higher numeric rank (meaning a "worse" rank) had a higher corrrelation, suggesting the relationship is awkwardly inverse. We were also bummed to see that Klout scores, which we'd hoped would be predictive of CTR, were barely correlated.
One interesting thing we found - average CTR across all 250+ tweets to be only 1.17% (0.024 standard deviation). Thus, I shouldn't feel too bad about my 1.34% average CTR.
The research, unfortunately, didn't lead us to any great conclusions, but we are planning to revisit the problem again in the future with larger datasets and more variables. For now, you can download the full report here. Feel free to share, but please do attribute to SEOmoz if/when you do.
While these types of analysis can be interesting, it's not a scalable or practical solution for most marketers. What we need is a tool that can automatically analyze our Twitter accounts, collect more and better metrics, and run over them in an automated fashion. That tool doesn't exist today, but someone should really build a "Twitter Optimizer." If you've got the skills and are feeling up to it, but need financial remuneration, SEOmoz would be happy to contract to have that built - just drop me a line (rand at seomoz dot org).
p.s. Special thanks to Ray Illian for compiling the research and the report above.
business social marketing social media tools social media marketing social media strategy social media seo
Thursday, November 11, 2010
Using Canonical Tag to Get More Than One Anchor Text Value
Posted by fabioricotta
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Hi SEOmoz folks,
Some weeks ago my coworker Leandro Riolino published in our blog an experiment he was working with. The idea of the experiment was to try link to a page A from a page B with 3 different anchor texts providing value of all those anchor texts.
The idea is simple: we chose 3 random keywords, created an internal page, created 3 links to different URLs that have a canonical tag to the main page. You can see this idea illustrated bellow:
So, after choosing the 3 keywords we submitted each one to check if Google has any occurrences of them:
Then we bought a new domain, that has no backlinks and as you can see bellow, Google shows us that this website isn't in the index:
Creating the Index Page
To start the experiment my coworker downloaded a random template from the Internet with some random content inside, changing only the page title, meta description and H1 tag focusing all them into the main website keyword “jogos online de corrida” (online race games in English). The major change he made into the template was to add a conditional check with PHP to insert the canonical tag if the URL requested had any parameter:
<? if (isset($_GET[keyword]))
{ ?>
<link rel="canonical" href="http://www.jogosonlinedecorrida.com.br" />
<? } ?>
For those who know something about PHP language, this code checks if the variable $_GET exists. If this check returns true the code insert the canonical tag line into the HTML.
It’s important to say that we do not mention any of those 3 keywords in the Index Page. So, this page can’t rank for having a keyword mention… instead Google needs to check it’s backlinks.
Internal Page
The next step was to create the internal page. We created it with 3 links in 3 different page positions: one in the header, another one in the content area and the last one in the footer area with the following anchor text: “nanuoretfcvds ksabara1″, “esjstisfdfkf aasjdkwer” e “gisrterssia fdswreasfs”. Each link had different targets:
- http://www.jogosonlinedecorrida.com.br/?keyword=key1
- http://www.jogosonlinedecorrida.com.br/?keyword=key2
- http://www.jogosonlinedecorrida.com.br/?keyword=key3
It’s important to say that we used the meta tag <meta name=”robots” content=”noindex,follow” /> into this internal page, so this page would not rank for those 3 keywords.
Indexing the Content
In order to have the pages indexed by Google my coworker created a Sitemap.XML with the 2 pages (home and internal) and submitted it to Google Webmaster Tools. It is important to say that we did not share this page in any webpage and did not submit in any bookmarking service.
After 2 weeks, our website was showing the 2 pages when we used the operator “site:”. After one more week Google was showing the 2 pages and the link to their cache.
After this “waiting time” we searched in Google on the 3 keywords that we created and noticed that the main page was appearing for ALL of them as you can see bellow:
So, with this small experiment we noticed that Google was giving to a page 3 anchor text values if we use the canonical tag as a funnel.
Conclusions and Applications
With this small experiment we have a hint on how Google treats the anchor text of a page that uses the rel=canonical tag and now we can try to create some new experiments (eg.: use a parameter in the logo link to your main page, and then receive the anchor text of the second link – because we know that only the first anchor text counts).
We know that this is a single experiment and we need to see if this works in a real website, because we know that Google understands the page segments and this maybe does not work as we presented in this article. We still need to try and check this.
I can’t end this article until saying congratulations to my coworker Leandro that provided me a huge amount of knowledge with this experiment – thank you.
Hope you liked this article!
social media marketing business social marketing social media tools social media marketing social media strategy
The 5th C of Community, Social Commerce
Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment.� The initial goals, of course, are to increase brand awareness and build community. To do so however, takes a holistic approach that extends beyond the regiment of broadcasting messages to silent audiences. Now, brands must establish [...]
Source: http://feedproxy.google.com/~r/Pr20/~3/dB3oWexNAig/
business social marketing social media tools social media marketing social media strategy social media seo
2010 Industry Survey Results, Infographic & Surprising Trends
Posted by randfish
Earlier this year we asked the community to take our SEO Industry Survey. We had originally hoped to get at least 3,000 responses and were completely blown away when over 10,000 people ended up taking the survey! Of course, it never hurts to have an iPad as the grand prize, but I'm still very excited about the extent of this report. As a comparison, another excellent survey in our industry earlier this year from eConsultancy and SEMPO generated ~1,500 responses (results are detailed in this SELand article).
Our survey's goal was to gather information about SEO in 2010 and share it publicly. We asked questions around:
- Who are the people in the SEO community?
- How do they learn about SEO and sharpen their skills?
- How are companies embracing search marketing?
- Which tools and tactics do people in the industry use to support their SEO and social media efforts?
After some detailed number crunching by our good friend Will Critchlow from Distilled, we're happy to present to you the results from the data.
Get the 2010 Industry Results Here
Some of the cool things you'll see include:
- What percent of SEOs say they buy links, report spam and how many overlap?
- Salary ranges across countries, experience levels and job descriptions
- Demographics of SEO - we might need to work on our male/female ratio
- and lots more - just go read it!
We've also created a spiffy infographic to help visualize the survey results:
For those who'd like to delve into the data more deeply, and extract new views on the information from the 10K+ respones, we've made the full data dump available in CSV form: download here. We'd love to see any interesting/unique analyses on this information, and we hope it's useful to those organizations and companies seeking to learn more about the SEO market.
Winners!
We can't forget to mention the people who won gifts for participating in the survey. The winners were notified back in June and they've all received their prizes. Here are the winners:
Grand Prize: 32GB Wi-Fi iPad:
Sam Ilowitz
First Prize: 120min Flip Mino HD Camera with custom SEOmoz artwork:
Jared Reed
Jay Estis
J. Smeekens
Second Prize: $35 gift certificates to the SEOmoz Zazzle Store:
Gareth Allen
Jody Lonergan
Anton Korzhuk
Jason Tan
Robert Palmer
Sebastien Mégraud
Lindsay Copeland
Joakim Eriksson
Nicholas Foo
Brian Hutchison
It's been a tremendous pleasure and honor to be part of such a powerful and growing industry, and this survey highlights the depth, breadth and uniqueness of those who do SEO professionally. Thanks so much for participating - we hope to make this a biennial (or possibly even annual) tradition.
p.s. We've also got the questions in individual results format on this detail page. Feel free to use any of the images and data in your reports, presentations, analyses, slide decks, etc. but if you use them online, we'd appreciate a link (nofollow is fine, but remember it leaks PageRank) ;-)
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