Despite success of social, FTAF still rules email comms

It's easier to use and has a better viral mechanism - but share-with-your-network (SWYN) functionality in emails is being seriously under-used by retailers, according to new research from Responsys.

Source: http://www.bizreport.com/2010/11/despite-success-of-social-ftaf-still-rules-email-comms.html

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