Top 3 tips for going global

Finding local customers is increasingly important for brands, but looking a bit farther afield may be the key to continued growth. Why? Because markets outside a brand's primary residence - like expanding to Japan from America or into Australia from Germany - creates buzz around the world. And, as consumers connect with people in other countries, it makes sense for brands to make those connections as well.

Source: http://www.bizreport.com/2010/11/top-3-tips-for-going-global.html

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